Hair Salon Business Ownership: Online Marketing That Draws Traffic

Online salon marketing can be used for hair salon business ownerships, nail salon business ownership as well as any beauty business ownership. One of the keys to staying in business is making sure you are using proven marketing strategies.

YouTube is a great low to no cost marketing strategy that can help any business get placed on the map and draw more traffic to their physical location as well as virtual location – website.

Cross Promoting and Collaborating with others in your industry can be beneficial. Check out below different ways you can cross promote your hair salon business.

1. Video Guest Promotions: You can use your skills and education as a hair salon business owner and cross promote using videos with a hair stylist. He or she could be featured in your online salon marketing video. Simply take clips or ask the creator to send you a video of them answering a specific question, showing a new technique or giving some good advice.

2. Video Teasers: You can use clips from a fellow collaborator highlighting whatever you all decide. This can work both ways. You can send them a clip of something or some topic you would like to promote as a teaser to get viewers interested and clicking for you.

3. Video Shout Outs: Owning a hair salon business involves more than just you operating the day-to-day of the salon. Being a hair salon business owner you have a responsibility to the hair and beauty community to stay on top of the latest trends and ideas. By researching prospective collaborators or cross promoting you can give a shout out to other YouTube channels and creators in your salon marketing videos. This builds goodwill, gives the audience more information and it helps to distinguish you as an expert in the industry – It lets people know that if you don’t have the answer, you know someone who does.

4. Tip: Remember you can use annotations and links in your description of the video. Make sure you place the link to your fellow collaborators channel in your description.

5. Click Like: Something as small as clicking like on others YouTube channel is a form of cross promotion. Your subscribers will be able to see your activity and see whose channel you like. You can also use this same concept by leaving a comment and marking the video as a favorite.

6. Subscriber Sharing: Using your hair salon business ownership status as influence when you subscribe to a fellow YouTubers channel that subscription is broadcast to your own subscribers or anyone visiting your channel page. This allows your viewing audience to indirectly see who you are promoting. This is a great way to help other salon owners, hair stylists, nail salons and beauty experts.

7. TIP: When you subscribe to someones channel send them a message asking them to subscribe to salon channel. Let them know that you would like to promote them and their business and you would appreciate the same. When they subscribe to you then you will show up and be indirectly promoted to their existing subscribers.

Many Entrepreneurs Fail Before Taking the First Step Towards Business Ownership

An overwhelming number of entrepreneurs begin their business endeavors with nothing more than a good idea. However, there is much more to establishing and operating a successful company and it should start with a plan. I have encountered several future business owners who do indeed have a stellar idea but lack the time, focus, fearlessness, or planning required to take a company from the start-up phase to a point of success beyond stagnancy. Starting and growing a successful business demands patience, tenacity, and resilience to deal with day-to-day operations that will inevitably be laced with setbacks and failures. It is the accomplished business owners and managers who plan for these dilemmas and the expenses associated with them in a professionally written business plan created during the early stages of company development. An admirable idea is indeed necessary in the creation of a unique and distinct company, but there comes a point when that idea must be converted into well-defined action that takes into account the pros and cons of daily ventures.

The number one characteristic all entrepreneurs should possess is undying fearlessness. As an owner there will be times when you desire certain attributes for your company. It is solely the responsibility of ownership and management to negotiate for these desires, and without the steadfastness required to acquire what you desire the possibility of accomplishing your goals is greatly reduced. Withdrawing when negotiations reach objectionable areas only decreases the eventuality of achieving success in that particular venture. Owners must be relentless when striving for the success of their companies. Every negotiation will not be easily overcome but all negotiations possess the potential for successful outcomes. The fear of success and what it entails hinders many business owners. Do not let the fear of achieving your predetermined goals be the setback that prevents your company from becoming what you envisioned when you dreamed of its existence.

In addition to bold and steadfast action related to daily endeavors of a business, entrepreneurs must be focused on driving their companies from start-up to prosperity in a predetermined length of time. Fearlessness and focus go hand in hand when it comes to advancing a company towards maximum profits, and if substantial earnings is not the dominating factor for a company it will be short-lived or forever stagnant. Time, effort and money is paramount in the attainment of wealth for any entrepreneur. Without accepting these aspects of business no company will succeed. Furthermore, a plan for success enables business owners with the reinforcement and concentration to help them remain committed in their quests for growth.

This is how a well written business plan enables entrepreneurs at the start of the business ownership journey. A well written plan not only provides a means of guidance as to how a company will reach its destiny, but it accommodates owners and managers with a sense of security in spite of hardships encountered along the way. Adversity will happen, but the projections set forth during the development of a business plan takes every pitfall of the company and its industry into consideration. Therefore, unforeseen circumstances will not catch company decision makers off guard. Instead management can make the necessary adjustments and remain on track to earn abundant revenues.

So, solicit the help of a professional Business Plan Writer during the start-up phase of business. It will set your company up for success before it is too late. If you already have an established company and would like to see it grow, a plan writer can assist you in accomplishing what you originally envisioned for your business. Many entrepreneurs fail before taking the first step towards business ownership. Don’t let the lack of a well written business plan be your downfall. The development of a business plan is the most important decision any owner with goals of launching and successfully operating a business can make. Make the right decision, hire me today to create for you a detailed, precise, and professional business plan that will position you ahead of your competition for years to come.

A.L. Demings

“Action is the foundational key to all success” ~Pablo Picasso~

Exploring Business Ownership – Craft Your Reason to Be in Business (Part 3 of 7)

We’re exploring the ins and outs of business ownership for wannabe business owners who are considering taking the plunge. In part 2 we decided that a good definition of a successful business is…

A self-sustaining entity that allows you to achieve your lifestyle goals.

Defining Your Lifestyle Goals

What lifestyle do you want your business to provide? As I shared in part 1, some people fantasize that business ownership will allow them to be waited on hand-and-foot on the French Rivera, which I refer to as “gentleman farmer’s syndrome.” Fair warning: Maybe you can achieve that goal after retirement, but failing to actively oversee your business while you own it means your business will almost certainly fail!

Even big business is not immune from this fact of life. A good example is Lee Iacocca when he moved from the #2 spot at Ford to assume the chairmanship of Chrysler Corporation. He first focused on rescuing the troubled automaker by bringing out the K car (remember the K cars?) and introducing the mini-van (originally a Ford concept that Ford didn’t feel there was a market for). His efforts were successful and Chrysler was able to pay back their government loan in full, ahead of schedule. In fact, the federal government actually made money from the first Chrysler bailout.

But even a corporation as large and talented as Chrysler suffered while he was later distracted in the 1980’s by traveling to raise funds to restore the Statue of Liberty. Chrysler lost market share during that period that it never regained. Without the captain guiding the ship it wandered off course and again required a huge effort to just avoid disaster.

Get rid of any visions (hallucinations?) that you have of creating a business that would support a gentleman farmer’s lifestyle. It’s the road to financial disaster. Successful businesses always have active owner involvement and oversight.

Your Goals May Change

In reality, lifestyle goals vary widely and may change over time. Some may want to make huge sums of money, but others might place a higher priority on having a flexible work schedule, or not having to work backshift or weekends or holidays. Still others really desire a business that creates intellectual stimulation (think Steve Jobs of Apple Computer) or positions them in the spotlight as a community leader. And others might want control of their calendar so they can be at Parents to Lunch with their elementary school child or be able to ramp down their calendar during the summer months when the kids are out of school.

The point is that you may value one or more of these attributes above making large sums of money. Craft YOUR reason for wanting to be in business. Don’t simply adopt someone else’s.

Still have the “itch?” Employees, franchise owners, and entrepreneurs all think differently. In part 4 we’ll explore how employees think differently from business owners.