Women Empowered Through Business Ownership

Helen Reddy said it best in the 70s: “I am woman, hear me roar, in numbers too big to ignore…” The 70s may have had some bad clothes and disco music, but the 70s also opened the door for women, and in many ways, became the Decade of The Woman.

Women have become empowered over the last 30 to 40 years in wide variety of ways, but one of the biggest ways women have become empowered is through business ownership.

The statistics on woman-owned businesses are impressive and empowering enough on their own:

Women In Business:

  • As of 2008, there were 10.1 million firms owned by women. (Ownership is defined as owning 50% or more of a company.)
  • These businesses employ over 13 million people, and (as of 2008) had generated $1.9 trillion in sales.
  • Women-owned businesses make up over 40% of all privately held companies.
  • One in five companies reporting revenue in excess of $1 million is a woman-owned business.
  • 3% of businesses owned by women report revenue of $1 million or more.
  • According to score.org, 69% of women are more likely to seek business advice than their male counterparts. Only 47% of men will seek advice. (Does this really surprise anyone, give the whole “men won’t ask for directions” thing?!)
  • Women-owned business have been growing at twice the rate of all U.S. companies.

Women Of Color And Business Ownership:

  • Women of color owned 1.9 million businesses in 2008.
  • These businesses generate $165 billion in revenue annually, and employee 1.2 million people.
  • Between 2002 and 2008, women of color owned businesses grew more quickly than any other privately held companies.

Clearly, women are a very entrepreneurial group! Studies have long shown that women are capable multi-taskers, effective problem solvers, creative in approaches to many aspects of daily life, and are often the financial planners at home. These unique skills have lent themselves beautifully to the empowerment of women through business ownership.

Women often create successful businesses because they have identified a need through a specific set of circumstances. Women have created hair care products specifically due to the lack of products they want or need and can’t find. Mother’s Helpers and Home Fairies came about because women have long wished that “they had a wife.” Niche businesses developed for women by women are hugely successful simply because women identify with other women on a very specific level.

There are many opportunities in today’s market for an enterprising woman to develop her own business, big or small.

In an article by ask.org, these six start-up business ideas were marked as “Hot Markets For Small Businesses:”

  1. eBay drop-off sites
  2. Search Engine Optimization and Internet Marketing
  3. Performance Apparel
  4. Niche Health and Fitness
  5. Technology Security Consulting
  6. Service/Products For the Hispanic Market

However, the list for starting your own business is virtually endless. Take a look around you and see if there is a business need that can be filled.

Other ideas for women-owned businesses include:

  • Tutoring
  • Free-lance article writing for online business promotions
  • Gourmet Food production and sales (Think Mrs. Field’s cookies!)
  • Personalized Gift Basket Sales
  • Resume Writing
  • Virtual Assistant
  • Pet Sitters
  • Web Design
  • Graphic Design
  • Online Affiliate Marketing
  • Internet Marketing Mentoring and Coaching

Many of these business ideas can be started with little working capital. Not all businesses take a large investment for start-up costs. Many of the ideas listed above can be done from home with no employees and no overhead costs such as rent, insurance, additional utilities, etc. And, many work-from-home businesses are entitled to a tax break because you are using your home as an office.

If starting your own business is appealing to you, or starting your own home-based business is an idea you’d like to turn into a reality, then pick a direction, research what you would need to get you started, and join the millions of other women who have been empowered through business ownership!

There really is something to that “I am woman, hear me roar,” song. Thanks, Helen Reddy!

Hair Salon Business Ownership: Online Marketing That Draws Traffic

Online salon marketing can be used for hair salon business ownerships, nail salon business ownership as well as any beauty business ownership. One of the keys to staying in business is making sure you are using proven marketing strategies.

YouTube is a great low to no cost marketing strategy that can help any business get placed on the map and draw more traffic to their physical location as well as virtual location – website.

Cross Promoting and Collaborating with others in your industry can be beneficial. Check out below different ways you can cross promote your hair salon business.

1. Video Guest Promotions: You can use your skills and education as a hair salon business owner and cross promote using videos with a hair stylist. He or she could be featured in your online salon marketing video. Simply take clips or ask the creator to send you a video of them answering a specific question, showing a new technique or giving some good advice.

2. Video Teasers: You can use clips from a fellow collaborator highlighting whatever you all decide. This can work both ways. You can send them a clip of something or some topic you would like to promote as a teaser to get viewers interested and clicking for you.

3. Video Shout Outs: Owning a hair salon business involves more than just you operating the day-to-day of the salon. Being a hair salon business owner you have a responsibility to the hair and beauty community to stay on top of the latest trends and ideas. By researching prospective collaborators or cross promoting you can give a shout out to other YouTube channels and creators in your salon marketing videos. This builds goodwill, gives the audience more information and it helps to distinguish you as an expert in the industry – It lets people know that if you don’t have the answer, you know someone who does.

4. Tip: Remember you can use annotations and links in your description of the video. Make sure you place the link to your fellow collaborators channel in your description.

5. Click Like: Something as small as clicking like on others YouTube channel is a form of cross promotion. Your subscribers will be able to see your activity and see whose channel you like. You can also use this same concept by leaving a comment and marking the video as a favorite.

6. Subscriber Sharing: Using your hair salon business ownership status as influence when you subscribe to a fellow YouTubers channel that subscription is broadcast to your own subscribers or anyone visiting your channel page. This allows your viewing audience to indirectly see who you are promoting. This is a great way to help other salon owners, hair stylists, nail salons and beauty experts.

7. TIP: When you subscribe to someones channel send them a message asking them to subscribe to salon channel. Let them know that you would like to promote them and their business and you would appreciate the same. When they subscribe to you then you will show up and be indirectly promoted to their existing subscribers.

Many Entrepreneurs Fail Before Taking the First Step Towards Business Ownership

An overwhelming number of entrepreneurs begin their business endeavors with nothing more than a good idea. However, there is much more to establishing and operating a successful company and it should start with a plan. I have encountered several future business owners who do indeed have a stellar idea but lack the time, focus, fearlessness, or planning required to take a company from the start-up phase to a point of success beyond stagnancy. Starting and growing a successful business demands patience, tenacity, and resilience to deal with day-to-day operations that will inevitably be laced with setbacks and failures. It is the accomplished business owners and managers who plan for these dilemmas and the expenses associated with them in a professionally written business plan created during the early stages of company development. An admirable idea is indeed necessary in the creation of a unique and distinct company, but there comes a point when that idea must be converted into well-defined action that takes into account the pros and cons of daily ventures.

The number one characteristic all entrepreneurs should possess is undying fearlessness. As an owner there will be times when you desire certain attributes for your company. It is solely the responsibility of ownership and management to negotiate for these desires, and without the steadfastness required to acquire what you desire the possibility of accomplishing your goals is greatly reduced. Withdrawing when negotiations reach objectionable areas only decreases the eventuality of achieving success in that particular venture. Owners must be relentless when striving for the success of their companies. Every negotiation will not be easily overcome but all negotiations possess the potential for successful outcomes. The fear of success and what it entails hinders many business owners. Do not let the fear of achieving your predetermined goals be the setback that prevents your company from becoming what you envisioned when you dreamed of its existence.

In addition to bold and steadfast action related to daily endeavors of a business, entrepreneurs must be focused on driving their companies from start-up to prosperity in a predetermined length of time. Fearlessness and focus go hand in hand when it comes to advancing a company towards maximum profits, and if substantial earnings is not the dominating factor for a company it will be short-lived or forever stagnant. Time, effort and money is paramount in the attainment of wealth for any entrepreneur. Without accepting these aspects of business no company will succeed. Furthermore, a plan for success enables business owners with the reinforcement and concentration to help them remain committed in their quests for growth.

This is how a well written business plan enables entrepreneurs at the start of the business ownership journey. A well written plan not only provides a means of guidance as to how a company will reach its destiny, but it accommodates owners and managers with a sense of security in spite of hardships encountered along the way. Adversity will happen, but the projections set forth during the development of a business plan takes every pitfall of the company and its industry into consideration. Therefore, unforeseen circumstances will not catch company decision makers off guard. Instead management can make the necessary adjustments and remain on track to earn abundant revenues.

So, solicit the help of a professional Business Plan Writer during the start-up phase of business. It will set your company up for success before it is too late. If you already have an established company and would like to see it grow, a plan writer can assist you in accomplishing what you originally envisioned for your business. Many entrepreneurs fail before taking the first step towards business ownership. Don’t let the lack of a well written business plan be your downfall. The development of a business plan is the most important decision any owner with goals of launching and successfully operating a business can make. Make the right decision, hire me today to create for you a detailed, precise, and professional business plan that will position you ahead of your competition for years to come.

A.L. Demings

“Action is the foundational key to all success” ~Pablo Picasso~