Why Having The Best MLM Business Means Absolutely Nothing

Many MLM distributors will continue changing from one company to the next, trying to find the best MLM business and the best compensation plan because they continue to struggle in their current business.

The problem is they continue to market their new business opportunity in the same way as they did before, therefore very little changes and the distributor believes MLM is too hard and quits.

The truth is, it doesn’t matter if you have the best MLM business and the best compensation plan. This all means absolutely nothing if you don’t know how to market your business properly.

Let me give you an example.

Do you think you could make a better burger than McDonalds? I bet you could. But how can McDonald’s stay in business if you can make a better burger then them?

It’s very simple, they know how to market their products. It may not be the best burger in the world, but customers will continue to buy it because they know exactly what to expect.

The customer comes to McDonald’s when they’re hungry and when they’re ready to buy the product. This is the key to marketing your MLM business. Your customers must come to you, if you want success in this industry. How many times have you heard of McDonald’s handing out business cards or making cold calls to customers asking if they want to purchase something? Never!

The exact same principle applies in your MLM business. Shifting from one company to the next will not change the results you have in your business. Things will only change when you begin to change the way you market your product.

Whoever markets their product the best makes the most money, regardless of how good that product really is. It’s that simple!

The usual strategies taught to new distributors like chasing friends and family, inviting prospects to weekly meetings, buying opportunity leads and cold calling will give you little results, as the prospect did not come to you asking to buy your product. You were the one chasing them. This is the key to your success.

The best way to get your prospects to chase you is by advertising your business and positioning yourself an expert. When a prospect sees your ads, they will become interested and start chasing you asking for information. When you do this everything changes. You no longer have to face rejection or manually sort through the tyre kickers, you only spend your valuable time with prospects that are interested in what you have to offer.

When you do this properly, your prospects no longer have their guard up and automatically assume you’re trying to rip them off. They are the ones coming to you for information and it now becomes their idea to buy.

Suddenly sponsoring a new distributor now become easy and enjoyable, rather than a chore. This process allows you to sponsor more distributors into any MLM business and dramatically increases sales and therefore gives you the best results.